An In-Depth Look at the Avenir

March 15, 2024 · 6 min read

Two people are shown walking towards a blue 2024 Buick Encore GX Avenir parked in a driveway.

Have you ever taken a look around a Buick dealer or caught a commercial on TV and seen the word “Avenir”? Unless you’ve driven a Buick with an Avenir trim, you might not know what it means or all that it entails.

The word “Avenir” sounds enticing, doesn’t it? It’s intriguing, a little mysterious, and seems to promise a unique experience. Buick has used the word since 2015 as a descriptor for specific vehicles in this brand's lineup. But what does it mean? Which drivers was it created for? And what’s included for vehicles that carry the name?

Buick’s reputation for producing accessible luxury vehicles is second to none, and the Avenir name will further entrench a Buick model in that category. If you’ve been looking for a luxury SUV, you’re in luck: Buick’s got what you need with the Avenir, from cabin comforts and conveniences to mechanical options to cutting-edge technology and more.

So what does this mean for you? How will it affect your driving experience? Let’s take a look at the Avenir name, from its concept to the luxurious details within its model that make driving an absolute dream…

What Is the Avenir?

Though you may have seen “Avenir” in Buick's advertising over the last few years, it might not be clear what Avenir entails. Is it a vehicle, a trim level, a special edition, or something else altogether?

The Avenir lineup is, simply put, a group of Buick vehicles elevated to an even more luxurious and high-tech level. It’s a little bit more than a trim since it both adds to the vehicle and provides an outline for the future of Buick vehicles. “Avenir” is the French word for “future” and has been applied to a variety of projects, including a futuristic font from the 1980s, as well as to Buick’s plans for their next models. The word itself rolls off the tongue and reminds one of a grand avenue straight to the future.

There are a variety of Buick vehicles with the Avenir tag, including the ever-popular Enclave, the Encore, and, for the first time, 2024’s Envista. You might be familiar with the regular versions of these vehicles, but if you haven’t yet had the opportunity to see a Buick Enclave Avenir or the newest Buick Envista Avenir, do yourself a favor and take a look at one; you’ll be enthralled with the luxurious details as well as the smooth handling, high-tech interior, and the ease with which it shears mile after mile toward your destination.

From Concept to Classic

What was once a concept car shown at the 2015 North American International Auto Show is poised to become the ultimate luxurious classic. Its exterior design was guided by none other than creative designer Warrack Leach, who is responsible for many memorable designs that went from sketch to eye-catching vehicles for General Motors.

The prototype of the Avenir line was built in Australia, and ever since, Buick’s Avenir line has seen a steady business and plenty of accolades. In fact, the aforementioned prototype took home two EyesOn Design Awards—one in the category of “Best Designed Concept Vehicle” at the conclusion of its visit to the International Auto Show.

Now, nearly a decade later, the Avenir line continues to impress, winning awards for the Buick nameplate as well as the Avenir tag. Kelley Blue Book has awarded “Best Value Luxury Brand” to Buick for several years, and with Buick being the fastest growing mainstream brand, with the Avenir taking up a quarter of retail sales. It’s safe to say that people have responded well to the Avenir lineup since its inception, and it seems to only be growing in popularity. But what appeals so strongly to Buick drivers, and what might clinch your decision to join in?

A black 2022 Buick Envision Avenir is shown parked in a driveway after visiting a Buick dealer.

An Eye for Luxurious Details

Since the Avenir is Buick’s look to the future, it stands to reason that the Avenir line includes some of the most cutting-edge tech when it comes to safety, comfort, and power. For instance, the Enclave Avenir comes with both a head-up display and wireless charging—luxuries that are often relegated to optional features on other vehicles.

A five-link rear suspension has been installed to give the driver and their passengers the smoothest ride possible. As for the interior, the driver and front passenger can enjoy massaging seats that are also ventilated, and the entire group can appreciate natural sunlight or gaze at the stars through the panoramic moonroof.

In addition to these ample luxuries, the design of the Avenir brings to mind a refined, well-crafted future with its clean lines, unique grille, and highly polished wheels. There are plenty of things to love about the premium Avenir tag, but perhaps one of the best things is the all-encompassing list of safety features, including front and rear park assist, front pedestrian braking, and a following distance indicator. With these, you’ll be able to park smoothly and halt quickly in the event of a potentially dangerous situation.

What the Avenir Entails

Buick’s Avenir is not only a promise for the future; it’s also a dedication to the present, providing drivers and passengers with a dream of the future and all it can entail. Wouldn’t you love to be part of something like that? People the world over are dreaming of a variety of futures, and if you had your choice, wouldn’t you choose the future the Avenir helped create?

That’s what Buick wants for its drivers: a bright, glowing vision of the future where life has become more pleasant and more luxurious and gives you plenty of time to spend with your family and friends.

The Avenir is the future of Buick, but it can also be your future. Whether you need a five-seat SUV or a seven-seater, whether you’re looking for an everyday vehicle that can handle the daily commute or something that makes all your trips and vacations more enjoyable, the premium Avenir trim will guarantee that you have all you need to make wonderful memories for a long time to come.

So where can you go to find out more about the Avenir? What can you do to ensure that you get all the information about a model's Avenir trim as well as financing options for it?

A blue 2024 Buick Encore GX Avenir is shown from a side angle.

Your Avenir Awaits

You can do all that right here at LaFontaine Buick GMC Ann Arbor! We proudly offer the Buick Avenir lineup from the Envista Avenir to the Enclave Avenir. We can help you decide which option is best for you or assist you in making a custom order so that you are guaranteed to get a vehicle you adore more than any other vehicle you’ve ever driven. The Avenir line is truly exceptional, and we know you’re going to love it just as much as we do.

When you invest in an Avenir, you’re investing in yourself and your family’s future. You’re getting the highest quality luxury vehicle, along with the best and newest technologies that will keep your family safe and entertained during trips, no matter how short or long. After test-driving an Avenir or even taking a peek at the interior, you’ll understand why this is the future that so many drivers want—and you can be one of them. Drop by our dealership today to find your own Buick Avenir!

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A silver 2024 Buick Enclave Avenir is shown parked near a Buick dealer.

Dec 27, 2023 in Buick dealer

How the 2024 Buick Enclave Avenir Is Built With Your Family in Mind

The 2024 Buick Enclave Avenir is built with your family in mind. Its classic and refined styling offers a bit of peace in the often chaotic world of parenting, with gentle lines, a smooth ride, and details that remind you to take a moment to enjoy the world around you before rushing off to the next thing on the to-do list. At LaFontaine Buick GMC Ann Arbor, your local Buick dealer, we have the Avenir in stock, ready for you and your family. Our friendly and knowledgeable team will take the time to explore your Avenir options to help you find the one that best meets your needs and answer any questions you might have. Continue reading to learn more about what makes the Buick Enclave Avenir family-friendly, then stop in and take a test drive. more Buick Enclave Avenir: First Generation While the Enclave has been part of the Buick lineup since 2008, the Avenir trim didn’t debut until ten years later. It was designed to showcase the best that Buick offered, with classic luxury nods, flexible functionality, generous interior space, and some of the most advanced technologies in the industry. One of the most notable amenities it offered was the Evonik Acrylite exterior lighting that created a well-lit path of the road ahead using more than 100 LED lights across the body of the SUV. It also offered a sturdier framework for added strength and stability, plus up to 17 radars, cameras, and sensors to guide you safely to your destination, as well as a wide array of driver assistance safety features. Since then, the Avenir has only improved, giving you and your passengers additional safety features, connectivity, and more, whether you're headed to Ann Arbor’s Farmers’ Market or hiking with the family at Bird Hills Nature Area. Safety Is Standard There was a time when you simply slid your kids into the back or front seat and took off down the road without a care in mind. You didn’t need to wait a few minutes to ensure everyone was buckled in because there weren’t any seatbelts. That time isn’t as far back as you might think. It wasn’t until 1966 that the first safety standards were created for the automotive industry. Two years later, seatbelts were mandatory for all new cars. However, it wasn’t until the 1990s that they became more widely accepted. Today, safety is a top priority for both the industry and drivers, with new advancements being introduced each model year. The 2024 Buick Enclave Avenir is loaded with safety features, helping you navigate to your destination with added confidence and ease. Some of the standard features you’ll find on the Avenir are detailed below: Automatic Emergency Braking This system works in conjunction with other safety features, applying the brakes automatically if you’re unable to react in time to avoid a collision. Forward Collision Alert Traffic can change in an instant, which is why it’s great to have this system on your side. As it scans the road ahead of you, it alerts you to possible collisions with both audible and visual warnings. Then, working with the automatic braking function, it assists you with emergency braking if you can’t react in time. IntelliBeam Auto High Beams While this might not seem like a big deal, not needing to find the high beam switch as you travel at night gives you one less thing to worry about. This system scans the road ahead and turns your high beams on and off, giving you extra light when you need it most. Front and Rear Park Assist Trying to find a parking spot while decked out in Wolverine gear and make it to the stadium to grab food before the game starts can be frustrating. Now, you can count on this system to help you park with confidence, leaving plenty of time before tipoff. Following Distance Indicator This system helps you keep a safe distance from the cars in front of you by easily adjusting to the flow of traffic. Front Pedestrian Braking Similar to the Forward Collision Alert system, this system applies the brakes when it senses that a pedestrian has entered your space. You’ll also enjoy Lane Keep Assist with Lane Departure Warning, Lane Change Alert with Side Blind Zone Alert, and Rear Cross Traffic Alert as standard features for your Avenir. Our team can review each of these features with you so you understand how they work. Keeping You Connected During the Drive We live in a digitally connected world, and while it might be nice to take a break every now and then, there are times when you need to know when the email you’ve been waiting for finally arrives. The Avenir helps with this, offering you the ability to stay connected during the drive. This connection isn’t only about emails and playlists. You’ll also get connected to the inner workings of your Avenir with three years of OnStar and the Buick Connected Services Premium Plan. This combination offers you Roadside Assistance, access to the OnStar Guardian app, OnStar Automatic Crash Response, and more, all from the convenience of a compatible phone. You’ll also get timely diagnostic information with the available Heads-Up Display centered just above your dashboard on the window, so it’s in your field of vision without affecting your driving ability. And yes, you’ll also get easy access to your emails and playlists with a seamless connection to Apple CarPlay and Android Auto, in addition to easy charging through the available Wireless Smartphone Charging station in the center console. Your passengers’ devices can also stay charged and ready to go with a pair of USB ports in each of the rear rows. Finally, the apps you use the most are front and center on the eight-inch IntelliLink touchscreen infotainment system, which also gives you standard navigation. Functionality and Convenience: Keeping it All Together Beyond safety and connectivity, you need functionality and convenience. The Avenir gives you both, with a sliding second-row seat on the passenger side that gives easy access to the third row and a generous cargo area, even when the rows are upright. Even better? The third-row seats are powered to fold down easily, making it easier than ever to increase your cargo space. In total, you get up to 97.6 cu.ft. of cargo space with the second and third rows both folded down. You’ll also enjoy the convenience of heated seats for everyone, a heated steering wheel for chilly Michigan mornings, Remote Start, and Tri-Zone Automatic Climate Control. The Avenir doesn’t stop there, however. You’ll also cool down easily during the peak of summer with ventilated driver and front passenger seats. The Avenir also provides you with multiple storage cubbies and beverage holders to make every trip easier. Stop By to See the Buick Enclave Avenir Today The Buick Enclave Avenir is a great option for your busy family, giving you the safety, connectivity, and convenience you need regardless of the length of your drive. You also gain the support of one of the oldest automotive brands in the country, as well as the support you get from our team. At LaFontaine Buick GMC Ann Arbor, we understand the need to feel confident as you travel with your family and friends. As a family-owned company for the last 40-plus years, it’s our pleasure to give you dynamic options that keep the ones you care about most safe and sound. If you’re curious about the 2024 Buick lineup, including the Enclave Avenir, stop by and see us today.