Have you ever taken a look around a Buick dealer or caught a commercial on TV and seen the word “Avenir”? Unless you’ve driven a Buick with an Avenir trim, you might not know what it means or all that it entails.
The word “Avenir” sounds enticing, doesn’t it? It’s intriguing, a little mysterious, and seems to promise a unique experience. Buick has used the word since 2015 as a descriptor for specific vehicles in this brand’s lineup. But what does it mean? Which drivers was it created for? And what’s included for vehicles that carry the name?
Buick’s reputation for producing accessible luxury vehicles is second to none, and the Avenir name will further entrench a Buick model in that category. If you’ve been looking for a luxury SUV, you’re in luck: Buick’s got what you need with the Avenir, from cabin comforts and conveniences to mechanical options to cutting-edge technology and more.
So what does this mean for you? How will it affect your driving experience? Let’s take a look at the Avenir name, from its concept to the luxurious details within its model that make driving an absolute dream…
What Is the Avenir?
Though you may have seen “Avenir” in Buick’s advertising over the last few years, it might not be clear what Avenir entails. Is it a vehicle, a trim level, a special edition, or something else altogether?
The Avenir lineup is, simply put, a group of Buick vehicles elevated to an even more luxurious and high-tech level. It’s a little bit more than a trim since it both adds to the vehicle and provides an outline for the future of Buick vehicles. “Avenir” is the French word for “future” and has been applied to a variety of projects, including a futuristic font from the 1980s, as well as to Buick’s plans for their next models. The word itself rolls off the tongue and reminds one of a grand avenue straight to the future.
There are a variety of Buick vehicles with the Avenir tag, including the ever-popular Enclave, the Encore, and, for the first time, 2024’s Envista. You might be familiar with the regular versions of these vehicles, but if you haven’t yet had the opportunity to see a Buick Enclave Avenir or the newest Buick Envista Avenir, do yourself a favor and take a look at one; you’ll be enthralled with the luxurious details as well as the smooth handling, high-tech interior, and the ease with which it shears mile after mile toward your destination.
From Concept to Classic
What was once a concept car shown at the 2015 North American International Auto Show is poised to become the ultimate luxurious classic. Its exterior design was guided by none other than creative designer Warrack Leach, who is responsible for many memorable designs that went from sketch to eye-catching vehicles for General Motors.
The prototype of the Avenir line was built in Australia, and ever since, Buick’s Avenir line has seen a steady business and plenty of accolades. In fact, the aforementioned prototype took home two EyesOn Design Awards—one in the category of “Best Designed Concept Vehicle” at the conclusion of its visit to the International Auto Show.
Now, nearly a decade later, the Avenir line continues to impress, winning awards for the Buick nameplate as well as the Avenir tag. Kelley Blue Book has awarded “Best Value Luxury Brand” to Buick for several years, and with Buick being the fastest growing mainstream brand, with the Avenir taking up a quarter of retail sales. It’s safe to say that people have responded well to the Avenir lineup since its inception, and it seems to only be growing in popularity. But what appeals so strongly to Buick drivers, and what might clinch your decision to join in?
An Eye for Luxurious Details
Since the Avenir is Buick’s look to the future, it stands to reason that the Avenir line includes some of the most cutting-edge tech when it comes to safety, comfort, and power. For instance, the Enclave Avenir comes with both a head-up display and wireless charging—luxuries that are often relegated to optional features on other vehicles.
A five-link rear suspension has been installed to give the driver and their passengers the smoothest ride possible. As for the interior, the driver and front passenger can enjoy massaging seats that are also ventilated, and the entire group can appreciate natural sunlight or gaze at the stars through the panoramic moonroof.
In addition to these ample luxuries, the design of the Avenir brings to mind a refined, well-crafted future with its clean lines, unique grille, and highly polished wheels. There are plenty of things to love about the premium Avenir tag, but perhaps one of the best things is the all-encompassing list of safety features, including front and rear park assist, front pedestrian braking, and a following distance indicator. With these, you’ll be able to park smoothly and halt quickly in the event of a potentially dangerous situation.
What the Avenir Entails
Buick’s Avenir is not only a promise for the future; it’s also a dedication to the present, providing drivers and passengers with a dream of the future and all it can entail. Wouldn’t you love to be part of something like that? People the world over are dreaming of a variety of futures, and if you had your choice, wouldn’t you choose the future the Avenir helped create?
That’s what Buick wants for its drivers: a bright, glowing vision of the future where life has become more pleasant and more luxurious and gives you plenty of time to spend with your family and friends.
The Avenir is the future of Buick, but it can also be your future. Whether you need a five-seat SUV or a seven-seater, whether you’re looking for an everyday vehicle that can handle the daily commute or something that makes all your trips and vacations more enjoyable, the premium Avenir trim will guarantee that you have all you need to make wonderful memories for a long time to come.
So where can you go to find out more about the Avenir? What can you do to ensure that you get all the information about a model’s Avenir trim as well as financing options for it?
Your Avenir Awaits
You can do all that right here at LaFontaine Buick GMC Ann Arbor! We proudly offer the Buick Avenir lineup from the Envista Avenir to the Enclave Avenir. We can help you decide which option is best for you or assist you in making a custom order so that you are guaranteed to get a vehicle you adore more than any other vehicle you’ve ever driven. The Avenir line is truly exceptional, and we know you’re going to love it just as much as we do.
When you invest in an Avenir, you’re investing in yourself and your family’s future. You’re getting the highest quality luxury vehicle, along with the best and newest technologies that will keep your family safe and entertained during trips, no matter how short or long. After test-driving an Avenir or even taking a peek at the interior, you’ll understand why this is the future that so many drivers want—and you can be one of them. Drop by our dealership today to find your own Buick Avenir!
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